Brand &
positioning
Give people a clear reason to choose you—and a visual identity they can recognize.
Positioning, messaging structure, visual identity, and brand guidelines.
Independent design partner for product teams
Make your product
easier to understand.
And harder to overlook.
I’m Ugur. I work with founders and product teams to connect brand, website, and product design so customers understand what you offer and how to use it.
Selected work
A closer look at the work.
Explore selected product, brand, and launch visuals. For the context and decisions behind them, request access to the private portfolio.
From first impression to first use
Your website makes a promise.
Your product needs to keep it.
People arrive through your website, form an opinion of your brand, and decide whether your product is worth their time. Each step should make the next one easier.
I connect the story you tell with the experience you deliver, from the way you explain a feature to the way someone uses it.
What I can help you build
The brand. The product.
The launch.
Bring me in for a new launch, a redesign, or a product that has outgrown its current identity. We start with the work that matters most.
Brand &
Product &
design systems
Help people understand what to do next, with interfaces and patterns your team can build on.
User flows, interface design, interactive prototypes, and reusable components.
Web &
launch
Explain the product clearly and give the launch a consistent presence across every touchpoint.
Websites, landing pages, pitch decks, motion, and launch assets. Web implementation support can be included in the project scope.
How I work
Know what we’re solving.
See how it’s taking shape.
Define
the problem
We clarify the audience, the business priority, and what the work needs to achieve. Then we agree on scope, deliverables, and milestones.
Establish
the direction
I develop the design direction and explain the reasoning behind it. You have something concrete to review before the work expands.
Work through
the details
I work through one agreed priority at a time. We review progress against the brief and refine the work through the agreed revision stages.
Prepare
the handoff
You receive the agreed deliverables and source files, with the guidance your team needs to use them. Any implementation work follows the scope we set at the start.
Your design partner
You work with me.
From the first conversation
to the final detail.
I’m Ugur Turgut, an independent designer working across brand, digital products, and the web.
I take a broad view of the business and a close view of the work. That means asking why a page exists, what a screen needs to help someone do, and how each decision fits the brand.
You work directly with the person shaping the direction and doing the design. I bring recommendations and the reasoning behind them, so we can make decisions together.
Work with Ugur
A clear scope.
A shared standard.
Strategic design partnership
Projects start at$10,000
Each project is scoped around a specific priority: a brand, a product experience, a website, or a connected launch. The fee reflects the work involved.
What you can expect
- Direct collaboration with Ugur
- A defined scope and set of deliverables
- Design direction with a clear rationale
- Agreed review and delivery milestones
- Revisions within the agreed scope
- Final deliverables and source files
The proposal sets out what’s included, the schedule, and payment terms before work begins. Ongoing design support can be scoped separately.
Book an introWe’ll discuss your priorities, timeline, and whether the project is a good fit.
A few things
worth knowing.
Who is this best suited to?
Founders and product teams with a defined product or concept, a launch or redesign ahead, and budget set aside for design. The work is most useful when brand, website, and product decisions need to connect.
Do I need to commission all three areas?
No. A project can focus on brand, product, or web. We agree on the right scope for your priority and keep the wider experience in mind.
What does the $10,000 starting price cover?
It is the minimum project fee, not a package containing every listed service. Your proposal specifies the deliverables, review stages, timeline, and total fee.
How quickly can we move?
Timing depends on the scope and the feedback needed. We agree on the first review and delivery milestones before starting. If you have a fixed launch date, bring it to the intro so we can assess what is realistic.
How do feedback and revisions work?
We set review points and revision stages in the proposal. Feedback is gathered around the agreed brief. If the priorities change or new work is needed, we agree on any scope and timing changes before proceeding.
Do you also build websites?
Web implementation support can be included. The proposal makes clear what I design, what I implement, and what your team handles.
Can you work with our existing team?
Yes. I can work alongside product, engineering, and marketing teams, with communication and handoff adapted to the project.
Can I see more work before deciding?
Yes. Request access to the private portfolio. I share work and project details within the permissions agreed with each client.
What do we receive at the end?
The final deliverables and source files listed in your proposal. Ownership and usage terms are documented in the project agreement.
What needs to work better
before your next launch?
Tell me what you’re building, what needs to change, and when it needs to be ready. We’ll use the intro to see where I can help and what a sensible scope looks like.
Projects from $10,000 Scope agreed before kickoff