Brand, web & product design.For founders & product teams.
Make your value clear.Your product easier to use.
I’m Ugur. I connect your message, identity, website and interface, so people can understand what you offer and find their next step.
Projects from $10,000. Scope and fee agreed before we start.
01 / What you need
Start with the part
your business needs.
Brand
Give people a reason to choose you.
Make it clear who you serve, what you offer and what sets you apart. Turn that position into words, an identity and guidelines your team can use consistently.
- Positioning & key messages
- Logo, typography & visual language
- Brand guidelines & applications
Product
Help users get to what matters.
Map the steps people need to take, then design the screens and interactions around them. Use prototypes to review the experience before your team builds it.
- User flows & interface design
- Interactive prototypes
- Reusable components & design systems
Web
Explain the offer. Show the next step.
Give visitors the information they need to decide: what it is, who it helps and how to act. Connect the page structure, content and design around that journey.
- Website structure & page design
- Landing pages, motion & launch assets
- Implementation, when included in scope
One focused project or connected work across all three. We agree the deliverables your project needs before we begin.
02 / Working together
You work with me. From the brief to the final files.
Brand, website and product decisions often overlap. I work across them, so the promise people first see carries through to the experience they use. You review the work directly with the person designing it.
Remove what gets in the way. Keep what makes it yours.
Every decision
has a job.
Research
Start with the people you want to reach: what they need, what they ask and what they already use.
Positioning
Agree on the audience, the offer and a reason to choose it that your business can support.
Messaging
Answer the buyer’s questions in plain language: what it does, why it matters and what to do next.
Identity
Give the offer a recognisable identity through the mark, type, color, imagery and motion.
Brand system
Document the rules and reusable parts, so your team can apply the identity beyond the first set of designs.
Website
Arrange the message, examples and next steps around the decisions a visitor needs to make.
Product
Turn the promise into tasks people can complete, with clear flows, screens and interface states.
Launch
Prepare the agreed files, assets and guidance for the people who will build and use the work.
Evolve
Use feedback and observed behavior to guide the next changes. Any ongoing support is scoped separately.
Agree what matters.
A defined audience, goal and scope.
Review the decisions.
Clear directions and agreed review points.
Put the work to use.
The agreed source files and handoff.
How the work moves forward
Know what happens next.
-
Brief
Define the audience, goal and scope.
-
Strategy
Choose the message and direction.
-
Identity
Develop the words and visual language.
-
Experience
Apply it to the pages and product flows.
-
Delivery
Refine, document and hand over the work.
Before you decide
The details you need.
What does a project cost?
Projects start at $10,000 USD. The total fee depends on the agreed scope, not a standard bundle of brand, web and product work. Your proposal sets out the deliverables, revision stages, timeline and fee before we begin.
Do I need all three disciplines?
No. Start with the work you need: a brand identity, a website or a product experience. When the work spans more than one, we can plan it together. Ongoing support is agreed separately.
What will my team receive?
The deliverables and source files listed in your proposal. Depending on the project, these may include brand guidelines, page designs, prototypes or reusable components. We define ownership, revisions and handoff requirements before work starts.
How long will it take?
Timing depends on the scope, existing material and review stages. Share any target launch date at the outset. We agree delivery milestones before starting, rather than promise the same turnaround for every project.
Can you work with our existing team?
Yes. I work with founders and product teams, with priorities and review points agreed together. If you have developers, we define the design handoff they need. Implementation is included only when it is part of the agreed scope.
Can I see relevant examples first?
Open the private portfolio with your access code, or request access by email. You can examine complete designs and motion, within client permissions. Mention the kind of project you are considering.
What happens on the first call?
We discuss what you are building, who it is for, the work you need and any timing or budget constraints. The first step is to see whether there is a fit. Scope, deliverables and the fee are agreed before a project begins.
03 / Your next step
Projects from $10,000What should design
help you do next?
Bring the business, the problem and any target date. We’ll discuss what you need and whether I’m the right designer for it.
Discuss your projectPrefer email? Send a brief.